Kristen and Melanie, the co-founders of TitleBFF, envisioned their dream company as a reflection of their identity. My task was to establish their online presence and materialize their vision. The result: a website tailored for powerful, feminine, and classy women like them, employing a color palette of pink, gold, and white to showcase their identity. Emphasizing both information architecture and UI design, the website ensures a seamless and user-friendly navigation experience.